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The American Image Awards recognizes excellence in apparel and footwear retail. I was hired to develop a fashionable identity while preserving the spirit of the event's identity over the past 30 years. I painted an original watercolor and integrated it with gold foil-stamped type. |
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New!
I developed a signature for the premium denim brand, composed of a swash "DL" trademark and a sans serif logotype. The two elements can be used together or separately, depending on the application. I created the stationery, and also developed brand guidelines. Photography by Ian Cuttler. |
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The gift store at the Columbus Museum needed to attract attention. A sub-identity was created in the spirit of the museum's existing one. Subtle ligatures were applied to type for memorability. |
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This Boston company places coded stickers on concert and album-release posters, allowing passersby to dial a code on their cell phone and immediately hear clips of the artist. |
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This New York tasting room hosts wine tastings for winemaker Gallo Family Vineyards. The signature combines the gesture of a wine glass with art-deco type.
Designed at Borsa Wallace. |
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A New York digital capture company providing support during a digital photo shoot. The mark iconically refers to a CCD chip, and symbolically refers to capturing infinite images using one camera. |
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Fafarazzi is a pop culture website that also offers celebrity games.
To help represent site topics of disorder, misbehavior and gossip, harsh typographic foms were placed in a sharp container. |
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This housekeeping management service matches maids with households seeking them. The trademark charms with friendliness and cleanliness, two necessary traits of a housekeeper. |
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The mark depicts leaves juxtaposed with four squares (a mnemonic), and represents the ability to approach the church freely. A subtle cross in the center is the only religious reference. |
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This engineering company solves technical problems and develops its own products. The trademark translates the company’s initials, suggesting a circuit board, a technical drawing, or a robot figure. |
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A Chicago staffing agency that matches skilled, well-prepared "brand ambassadors" with high-profile promotion companies. Type was used to suggest motion, excitement, and energy. |
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Futurtech is U of M's premier business and technology conference. Each year the Ross School of Business, the College of Engineering, the School of Information, and major world corporations come together to celebrate technology and connect students to jobs. For the ten year anniversary conference I created the identity, posters, and other communication materials. |
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Book Cover: The Road To Justice explores the difficulties, trials, and tribulations inherent in the professional life of a trial lawyer. |
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This housekeeping management service matches maids with households seeking them. The trademark charms, scrubs and bubbles. It does not describe housecleaning literally, but semantically represents friendliness and cleanliness, two necessary traits of a housekeeper. |
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This magnetic phenomenon began as a satire on Support Ribbon Mania, which began occurring in the United States about a half decade ago when anyone with $3 and a bumper could "support" US troops. The inspiration: if you can't stop it, make fun of it. |
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The lobby gift shop at the Columbus Museum needed an identity to attract attention and, consequently, commerce. A simple typograpic logo was combined with the museum's existing one. Fresh colors and subtle ligatures were applied for memorability. |
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An annual report sent to stakeholders of the Beth Israel Deaconess Medical Center in Boston, MA. Designed at kor group. |
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An invitation to the Food Bank's annual canned food drive. The event's look has become "fresh, funky, and rock-n-roll," to attract a young, energetic crowd (concept not used).
Designed at John Kneapler Design. |
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New!
I had the idea to throw a bananas-themed party, and encouraged guests to arrive wearing aggressively bananas-themed ensembles. I invited my friend, photographer Brandon King, to help me with a photo booth documenting the evening. The result was sublime. |
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The company that started as a joke has now been in business for over three years, and has a full-time director to oversee its operations. Who knew? The founders threw an anniversary bash to celebrate this happy milestone, and I designed the invitation package. |
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A teaser campaign for eBay to raise brand awareness included quirky characters known as Windorphins. We created page layouts and illustrations for the Windorph Maker, a program allowing users to create thousands
of combinations. These were some proposed variations on the existing batch of creatures. |
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A New York digital capture company — they handle the technical side of a digital photo shoot. A trademark, stationery progam, and website were produced. The mark iconically refers to a CCD chip, and symbolically refers to capturing infinite images using the same tool (a camera). |
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I designed this t-shirt for The King's Head, a bar in Manhattan's East Village. I am currently working on the new identity and environmant—stay tuned for images. |
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There's something to be said for handing out business cards that do more than simply list information. When a concept is applied, the result can charm the recipient and makes the exchange more memorable. This may heighten awareness and, consequently, encourage more business. |
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These are books that I made by hand while taking a course at the Cooper Union. It was a fun-filled ten weeks focused on hand bookbinding techniques, tools, and materials. We studied European and Japanese binding styles. |
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When the opportunity to send a message arises (and I've got the time) I enjoy creating original correspondence materials to send to friends, family, and colleagues. It usually makes more of an impression than buying something at Hallmark. |
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A website for the premium denim brand. Photography by Ian Cuttler. |
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This teaser campaign for eBay introduces quirky characters known as Windorphins (brought about by winning an auction on eBay). We created page layouts and illustrations, and built the Flash program which allows users to create thousands
of combinations. |
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A New York digital capture company — they handle the technical side of
a digital photo shoot. The website explains the capture options, outlines pricing, and supports the identity program. |
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A New York dressmaker specializing in little ones. |
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A New York financial services and venture capital firm. The site features architectural forms as
symbols of strength and stability. |
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Dana's is a Knoxville housekeeping management service, matching
maids with households seeking them. |
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